More Mystery Shoppers Among Us

I came across a short video on the BBC news site entitled 'More Mystery Shoppers Among Us'. It's from last year, but not much has changed.

The story is from the UK, but we can surely relate to it in North America. The recession is encouraging more companies to use Mystery Shoppers, as a way to increase business through positive customer experience. If a company runs their operations at top quality then they can maintain and build customer relations. Thus, getting a foot hold up to the level, or surpassing that, of their competition.

Also, more people are looking to work as a Mystery Shopper. There are plenty of opportunities available to get into mystery shopping, as this form of market research will only become more popular with businesses. It is a great way for companies to improve their customer service image, using an unbiased opinion from someone believed to be an average shopper. No matter where you live, mystery shopping is a viable work option for you.

In this video, Working Lunch Reporter Rob Pittam chats with undercover Shopper Janet. He also speaks to Julian Chamberlain from Retail Active, and Sharon Matton from Center Parcs.

What do you think about what they said?

-Kat

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